Online Dating: Small Changes – Huge Impact
Singles are very demanding internet users. On one hand you want to find your ideal partner quickly and be presented to as many other singles as possible. On the other side you don’t want to get messages from random people that will clog your inbox. Ideally there are only singles that match your desires writing to you.
With this concept in mind we added some little features the last days that improved Flirtsofa’s single-search as well as the privacy of all singles on Flirtsofa. We expected some changes in our user’s behavior but we never imagined that the changes would affect the user experience on Flirtsofa that much. Yes, some singles asked us for that improvements and they were absolutely right: We could measure huge impact und profile-clicks, sent smiles, and sent messages which all increades massively. Our stats show some details:
We are happy that we could realize a users’ wish and glad to see that our improvements find such a positive feedback. Now we are looking forward even mor for your feedback how we can improve Flirtsofa in the future.